| |
Remodel 
Retouch Reform
Refurbish
Renovate Reshape
Reimage
| |
Areas
to be managed
Remodeling Design Management
Do at minimum costs
Do for maximum UNIQUE LOOK & Efficient Functional Uses
Marketing Management
Set-up UNIQUE SELLING POINT
Manage to tire-up with productive website agents for overseas
market
Establish or develop hotel/resort website
Train on direct sales & trade show tactics
Reservation Management
Operate reservation via resort website or network websites
Consultancy
Business concept
marketing concept
Design concept
Website concept
Operation philosophy
Staff attitude training
We will make these happen
Achievement #1 : Remodeling local
sales motel to be international resort
| Property |
|
Small Resort |
| Location |
|
Ao Nang, Krabi |
| Land |
|
2 Rais |
| Building |
|
Two Storey-Buildings |
| No of Rooms |
|
24 Guestrooms |
Fact After Two Years Managed by GOT Resort
& Hotel Composer
| Hotel Category |
2 Star |
3.5 Star |
| Selling Room Rate |
THB 600-1,000 |
THB 1,200-3,000 |
| Resort Revenue |
2001/02 = THB 600,000 |
2002/03 = THB 1.8 m
2003/04 = THB 4.4 m |
| Property Value |
17 m (not sold) |
40 m (SOLD) |
| Market Target |
Local |
International & Local |
| Period of Stay |
One Night |
up to 14 nights |
| F/B |
None |
All Meals & Drinks |
| Marketing |
None |
International Standard |
| Image |
Cheap Resort |
Boutique Resort |
| Manpower |
No System |
Efficient & International Services |
Achievement #2 : Creating &
Establishing new hotel in Bangkok
To be revealed soon late 2007
|
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